Marshall University has added a viral fundraising campaign to its development portfolio.
The newly launched campaign is called Give to Marshall and can be viewed online here: http://www.givetomarshall.com/
The goals of the campaign are to:
- raise funds in support of the University
- raise alumni participation rates among our graduates
- raise awareness of the continued growth and advancement of Marshall.
We've always wondered how SWEET Viral Fundraising Software would work in an alumni/university setting. This will be a good test case.
The people who are asking for the money will be alumni...and that's all we really know at this point.
Things that we don't know yet; who will the givers be? Will the givers exclusively be alumni? Or, will people who did not attend the university give as well? This will be the most intriguing question that needs to be answered. If the answer is yes, then the prospect of generating revenue from non-alumni would would be an exciting result of a viral fundraising campaign.
The University will also have concrete and usable marketing data about alumni who are participants in the campaign. The alumni are willing to make "asks" for Marshall. A campaign like this will at the very least, provide Marshall with some information about the profiles of these actively participating alumni.
Hopefully we can all learn a great deal about the value of viral fundraising campaigns in the university setting. We will keep you posted.