"Between 2000 and 2005, online giving by individuals grew exponentially, from $250 million to nearly $5 billion..."
Read more in this great white paper by The Hewlett Foundation and McKinsey & Company, The Nonprofit Marketplace: Bridging the Information Gap inPhilanthropy
Assuming that this trend will continue, are we going to see a day when a nonprofit will not need to know a consituent's street address?
Yawn. Does that sound trivial? Think again. Right now, nonprofits spend thousands a year supporting large, bulky donor management systems like Blackbaud and Convio. In them, they store every bit of info about a constituent. Lot of it is absolutely unnecessary.
That includes the street address. If direct mail goes the way of the dodo, then why does a nonprofit need a street address? What's the point? Email campaigns and online donations have replaced direct mail and checks, right?
Nonprofits who have a Facebook group or Cause really have all the information they need (and more!) about a constituent. Sure, they may not have their street address, but they know how many friends they have and what other groups they belong to, where they vacation, if they have kids, if they are married, if they like to post pictures, if they post videos, what they subscribe to, and SO MUCH MORE. And all the information is entered voluntarily and happily by the constituent. A donor management system that is essentially managed and updated by the constituents!
Today volunteers enter data "collected" from unaware constituents into a ghastly old CRM system. The software itself is very very expensive, the service from the companies is terrible, and entire donor management system model is very antiquated.
What we need is a lightweight app of some sort that can extract info about the members of a Cause and present it in a usable, platform independent format for nonprofit managers. Donor management may be the next killer app for Facebook. I think the success of their Causes program is evidence of this. The Causes technology is disruptive enough to make the donor management systems of yesterday obsolete.
Cue the music...Video killed the radio star...