Viral fundraising campaigns are becoming vital components of nonprofit fundraising portfolios. And it's not just in the form of walkathons and events.
The Darling Home for Kids, http://www.darlinghomeforkids.ca/, in Milton, Ontario started a viral fundraising campaign using SWEET software to meet the revenue needs of a specific program.
Their Build a Wall Challenge is a viral fundraising campaign. The proceeds form this program will be used to complete Phase II of a construction project that will increase the capacity of the Darling Home. More info can be found here. http://www.darlinghomeforkids.ca/index.cfm?id=13651
In a time when major donors and sponsors have decided to run and hide, viral fundraising programs have increasingly become the fundraising apparatus of choice for orgs that need to cost effectively raise a lot of money in a short period of time.
For us, it was a great opportunity to add the business logic required for Canadian nonprofit organizations to the the SWEET Viral and Pledge Fundraising Platform.
More info on the Build a Wall Challenge can be found here http://wall.darlinghomeforkids.ca/.
More info on on SWEET cna be found on the Blue Sky Collaborative web site. http://blueskycollaborative.com/bscv2/main/SWEET/
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