The most rewarding aspect of our work at Blue Sky Collaborative is knowing that we played a small role in enabling work that leads to substantial social benefits.
Take City Harvest (www.cityharvest.org) for example. Based in New York City, City Harvest will collect 23 million pounds of food this year and helps over 260,000 hungry New yorkers find their next meal.
Skip Lunch Fight Hunger (www.skiplunch.org) is City Harvest's unique fundraising campaign in which City Harvest asks teams of employees at New York's finest companies to donate the money they would use for lunch on one day (May 6 this year) every year. They also ask these teams to solicit donations for City Harvest online.
You can learn more about Skip Lunch Fight Hunger at www.skiplunch.org or by viewing this video
Their are many factors that contribute to the success of this fundraising event.
- Skip Lunch Fight Hunger is a pledge fundraiser or "a-thon." It's a unique "a-thon" and highlights that fact that pledge fundraisers can come in many different form. They don't have to just be walkathons or road races. This type of a-thon has fewer costs and risks assoicated with it as well.
- Tangible results. City Harvest tells the donors and participants what the impact of their involvement is. Every $20 raised will feed 3 kids in New York City for month. That's a powerful message that allows the people who are raising money to set a goal that is not merely a dollar amount. Someone could literally say, "I want to raise enough money to feed 3 kids for a year so I'm going to raise $240!"
So far City Harvest has raised enough to feed 18,000 children in new York City for a month. If they reach their goal, the will have fed 90000! Not bad for skipping one lunch, right? Want to participate or contribute? Please visit www.skiplunch.org. You can hit Panera on Thursday. It will still be there.