Nonprofits can USE Twitter and the Web 2.0 apps before it's too late
Twitter: (www.twitter.com). Lets you tell people what you're doing at a given moment. You can also read what others are doing. Whatever. Remember Jennycam?
Anyhoo - there are a BAJILLION other web 2.0 neato sites out there. Nonprofits can still use them. But you better hurry before 99% go out of business.
A good way to use, and i do mean use these sites is to post something on them and include your nonprofit's name and link in the post. You can probably get a few hundred links to your site on the internet and vastly improve your search ranking.
Use all the Web 2.0 apps and use the bloggers, myself included.
It's a free way to improve your search ranking, especially on Google. A volunteer could do it. Here's what you can do.
1. Someone who knows your org or can speak for it can surf the web and make a list of blogs, twitters, twatters, twooters, and every other web 2.0 app.
2 Make a different comment for each one and put it in a spreadsheet. Don't re-use the same comment. For blogs, I guess your post would need to be somewhat relvevant to the subject matter. Just say something. Most bloggers are so giddy to see that someone is actually reading their blog that they will allow any comment.
3. Give the spreadhseet to a 15 year old volunteer. Sixteen to Eighteen year olds work too. Give the volunteer some fake info to set up accounts with. Be sure to give an email that is used for junk - spam@yourorg.org so your work email doesn't get hourly updates on "What's Going on at Twitter!"
4. Also give the volunteer the URL and the exact name of your organization that you want posted with each comment. THIS IS THE MOST IMPORTANT PART. If you don't get the URL and name out there, then this exercise is pointless.
Now just lather, rinse, and repeat. Do this exercise every couple of months. Your search rankings will go through the roof! Promise.
Thanks Syam. I will follow your advice.
Chad
www.wtfShouldIDo.com
Posted by: Chad | April 17, 2007 at 03:33 PM